Hello Kitty Fruit-Flavored Beer Hits China
Available in six tropical flavors, including passion fruit, peach, banana and lemon lime, among others. The beer, which was introduced in Taiwan and is now available in China, is licensed by Shanghai KT trading company and produced by Taiwanese beer maker Long Quan.
The new fruit-flavored cans mark Hello Kitty’s second entry into the world of alcohol. Previously, Hello Kitty wines were licensed in Asia, Europe and the United States.
Despite the cute packaging on the cans, the Long Quan Facebook page clearly discourages under-aged drinking since launching the product. The beverages are marketed toward adult fans who grew up with the cartoon cat, which will turn 40 next year.
Sanrio declined to comment on the fruit-flavored beer to ABC News other than to confirm that there are no plans to offer the beverage in markets outside of China.
Hello Kitty x McDonalds